In Spring 2022, specifically on the whimsically numeric 22.2.22, Tallink and Silja Line doubled the Club One reward points earned from bookings. This move was amplified by advertising, and the double-points day saw the reservation books fill up at a record pace.

Throughout the day, the phones were ringing off the hook, and the servers were put to the test, as Tallink and Silja Line tripled their daily sales. This feat not only uplifted the spirits of the staff but also instilled hope for the future after the turmoil caused by the coronavirus pandemic.