Car windshields aren’t exactly something people think about every day. The need to replace one often comes out of the blue—usually when a hard object strikes the glass on the road.

This is where top-of-mind matters most: you need to get back on the road quickly, so you call the most trusted service that springs to mind.

We collaborated with Carglass Finland on a warm-hearted campaign where windshield needs and storytelling go hand in hand—with plenty of humor in the mix.

At Orange, we believe that the way to top-of-mind—and action—runs through the heart. Much like in human relationships, creative work also requires the courage to stir emotions.

In this story, our unlikely hero, world champion hockey player Timo Jutila, has an accident. Luckily, he’s back on track in no time with just a quick phone call.